Famerlo
You're most likely reading this because you received a message from Famerlo sent on behalf of a family — an email or a text message — and you'd like to know what that is. This page explains it in plain language.
A real person reviewed and approved that message. It is not automated bulk messaging, and it was not sent by an AI acting on its own. A member of the family used Famerlo to help write it, then read it and approved it before it was sent — and the message names that person, so you can see who is behind it.
What is Famerlo?
Famerlo is an AI-powered assistant that helps busy parents keep on top of family life — their children's activities, appointments, schedules, and the day-to-day messages that come with them. A family talks to Famerlo in plain language, and Famerlo helps them stay organised.
One of the things a family can ask Famerlo to help with is writing a message — for example, letting a coach know a child can't make practice, or replying to a note from school. That's how a message reached you.
A human is always in the loop
Famerlo never sends a message on its own. Every message sent on a family's behalf follows the same path:
- Famerlo drafts the message from what the family member asked for.
- The family member reviews it — they see the full message, who it's going to, and can edit it.
- The family member approves and sends it. Nothing leaves without that explicit, deliberate confirmation.
This isn't just a promise. Famerlo is built so that it cannot send a message without that approval, and it sends exactly the message the family member approved.
The person who approved the message is the one accountable for it. Famerlo's role is to help them write it — never to speak for them without their sign-off, and never to impersonate a parent.
Email and text messages
If you received an email
- Who is behind it: the email comes from "Famerlo for" the family, and the family member who approved it is copied (CC'd) on it.
- Replying: reply exactly as you normally would. Your reply goes back to the family, and Famerlo helps them read and respond — again, with a person in the loop. You don't need a Famerlo account.
- Stopping: every email includes an unsubscribe link in its footer. It lets you stop emails from this one family (the usual choice), stop all Famerlo emails sent on any family's behalf, or report the family.
If you received a text message
- Who is behind it: the text starts with "Famerlo for" the family, and its last line names the family member who approved it.
- Replying: a reply to the text does not reach the family. To answer, contact the family the way you usually do.
- Stopping: every text ends with a short link. It lets you stop text messages from this one family, stop all text messages sent through Famerlo, or report the family. It covers text messages only; it does not change any email you get through Famerlo. The link works for about 400 days, and only while the family uses Famerlo — once a family leaves, Famerlo sends nothing more on its behalf. If the link no longer works, write to us (below).
What about my data?
To send the message — and, for email, to handle any reply — Famerlo processes your email address or phone number and the contents of the correspondence. A few things worth knowing:
- The information Famerlo stores is held on encrypted servers inside the European Union (Sweden).
- Famerlo does not sell your information, and does not use it for advertising.
- Your information is not used to train AI models.
- To operate, Famerlo relies on a small set of service providers (such as its EU cloud host, and the services that deliver email and text messages) that process data on its behalf.
You can read more about how Famerlo stores and protects data in our Privacy Policy and on our Security page.
I don't want these messages
Every message Famerlo sends on a family's behalf gives you a way to stop it — the unsubscribe link in an email, the short link at the end of a text (see above). You can stop messages from just the one family — the relationship you're actually in, and the usual choice — or from every family that uses Famerlo.
You can also report a family if you believe a message was unwelcome or inappropriate. A report stops further messages to you on that channel, and Famerlo notifies our team so they can review the family. That notification can fail, so if you want to be sure your report has been seen, or want to tell us more, write to us (below). We take these seriously — messages a family sends through Famerlo are the one place a Famerlo family can reach someone who never signed up, and we want that to stay respectful.
Questions?
If something doesn't look right, or you'd just like to ask a person, you can always reach us: